1: Business and Entrepreneurial Leadership

NB: African Forum Scotland is key provider of these modules.

This strand includes 4 modules of 6 weeks each:
1) Certificate in Entrepreneurship and Enterprise
2) Diploma in Entrepreneurship and Enterprise [pending]
3) Certificate in Entrepreneurial Leadership
4) Diploma in Entrepreneurial Leadership [pending]

 

EFQM Certificate in Business and Entrepreneurial Leadership

Module 1: Exploring Business Enterprise

  • Define & understand the concept of self-employment
  • Be able to understand what it takes in setting up and managing a successful business enterprise
  • Acquire the knowledge, skills and capabilities required in setting up and managing a successful own business enterprise

Module 2: Exploring sustainability & viability of business ideas

  • What are the purpose, aims and objectives
  • What are the main financial and human resources needed
  • Identify the best possible legal status of the business
  • Techniques to gather advice from key organisations/people
  • Getting to know the insight and viability of the business idea
  • Understanding the market e.g. competitors
  • Be able to come up with sustainable and profitable business enterprise

Module 3: Designing a business plan in line with vision and strategic aims

  • Be able to diagnose and analyse business information
  • Understand the target market and market challenges/opportunities
  • Be able to design a clear, workable and concise business plan

Module 4: Marketing and promotion of the business enterprise idea

  • Be able to identify what is the business unique selling point and ability to apply it.
  • Explore marketing and promotional opportunities, options, approaches and strategies to develop the enterprise
  • Design and plan activity options to promote the enterprise
  • Set up criteria for measuring return on promotional and advertising activities

Instruments of Assessment

Case Study

  • Develop overall strategy
  • Production of a Business plan
  • Development of a Marketing and Promotional Strategy including communication plan

Outcome

A clear understanding of basic entrepreneurship and enterprise

Duration:  6 weeks

 

EFQM Certificate in Entrepreneurial Leadership

Module 1: Understanding Entrepreneurial Leadership

  • Understanding what is entrepreneurial leadership
  • Understanding entrepreneurial leadership qualities and assess own entrepreneurial leadership qualities and potentials
  •  understanding of how to integrate organisational mission and strategy
  • An enhanced ability to grow your business/enterprise while sustaining the culture
  • An enhanced understanding of the mechanisms, opportunities and challenges of entrepreneurial leadership
  • Learn to acquire practical techniques such as design thinking, to spur innovation and solve real complex problems

Module 2: Learn to make decisions while solving problems

  •  Understanding the scope and impact of the decision
  • Ability to gather and interpret information to address problems
  • Explore and assess options
  • Plan, monitor and assess implementation and communication of decision

Module 3: Learn how to spur innovation and creativity

  • Understand and learn creativity tools and innovative mindset
  • Learn and understand techniques and approaches to find new ideas for your business
  • Mentoring and nurturing innovation champions

Instrument of Assessment

Case Study: short answers

Outcomes

  • Entrepreneurial leadership skills needed to drive a successful and sustainable business enterprise
  • Understand and apply evaluation techniques to develop future entrepreneurial leadership and communication strategies e.g. re-business growth and sustainability.
  • An integrated network of brilliant entrepreneurial innovators across non-profit, public and private sectors

Duration 6 weeks