1: Business and Entrepreneurial Leadership
NB: African Forum Scotland is key provider of these modules.
This strand includes 4 modules of 6 weeks each:
1) Certificate in Entrepreneurship and Enterprise
2) Diploma in Entrepreneurship and Enterprise [pending]
3) Certificate in Entrepreneurial Leadership
4) Diploma in Entrepreneurial Leadership [pending]
EFQM Certificate in Business and Entrepreneurial Leadership
Module 1: Exploring Business Enterprise
- Define & understand the concept of self-employment
- Be able to understand what it takes in setting up and managing a successful business enterprise
- Acquire the knowledge, skills and capabilities required in setting up and managing a successful own business enterprise
Module 2: Exploring sustainability & viability of business ideas
- What are the purpose, aims and objectives
- What are the main financial and human resources needed
- Identify the best possible legal status of the business
- Techniques to gather advice from key organisations/people
- Getting to know the insight and viability of the business idea
- Understanding the market e.g. competitors
- Be able to come up with sustainable and profitable business enterprise
Module 3: Designing a business plan in line with vision and strategic aims
- Be able to diagnose and analyse business information
- Understand the target market and market challenges/opportunities
- Be able to design a clear, workable and concise business plan
Module 4: Marketing and promotion of the business enterprise idea
- Be able to identify what is the business unique selling point and ability to apply it.
- Explore marketing and promotional opportunities, options, approaches and strategies to develop the enterprise
- Design and plan activity options to promote the enterprise
- Set up criteria for measuring return on promotional and advertising activities
Instruments of Assessment
Case Study
- Develop overall strategy
- Production of a Business plan
- Development of a Marketing and Promotional Strategy including communication plan
Outcome
A clear understanding of basic entrepreneurship and enterprise
Duration: 6 weeks
EFQM Certificate in Entrepreneurial Leadership
Module 1: Understanding Entrepreneurial Leadership
- Understanding what is entrepreneurial leadership
- Understanding entrepreneurial leadership qualities and assess own entrepreneurial leadership qualities and potentials
- understanding of how to integrate organisational mission and strategy
- An enhanced ability to grow your business/enterprise while sustaining the culture
- An enhanced understanding of the mechanisms, opportunities and challenges of entrepreneurial leadership
- Learn to acquire practical techniques such as design thinking, to spur innovation and solve real complex problems
Module 2: Learn to make decisions while solving problems
- Understanding the scope and impact of the decision
- Ability to gather and interpret information to address problems
- Explore and assess options
- Plan, monitor and assess implementation and communication of decision
Module 3: Learn how to spur innovation and creativity
- Understand and learn creativity tools and innovative mindset
- Learn and understand techniques and approaches to find new ideas for your business
- Mentoring and nurturing innovation champions
Instrument of Assessment
Case Study: short answers
Outcomes
- Entrepreneurial leadership skills needed to drive a successful and sustainable business enterprise
- Understand and apply evaluation techniques to develop future entrepreneurial leadership and communication strategies e.g. re-business growth and sustainability.
- An integrated network of brilliant entrepreneurial innovators across non-profit, public and private sectors
Duration 6 weeks